Ro Smit is a designer with a passion for human well-being,
their desires and their needs. These are at the centre of
everything he does.

This means designing concepts and products that people
feel comfortable with, that support daily life activities and
strengthen human behaviour.

He provides an insight into the various stages and methods
in the production chain, whilst serving to maintain or 
restore valuable traditional processes.

The starting point of his thinking is always the question of 
how his work can improve the quality of life.

From his experience and knowledge of materials
He uses the core values and purity of resources
Which he translates back into sustainable product features.